From our recent talk with a guest speaker from Royal Caribbean, it was clear to see that as a company they have a very good understanding of the differences between, data, information and knowledge. The talk was very useful and included a number of facts which we linked into this module. Below i am going to explain one of these in depth:
One of the most common uses of data on a cruise ship is food usage, on each ship there are thousands of people, all who like to eat different food, guests who are of different nationalities. From looking at their most common routes they are able to take note of what ingredients they are using and what food is common on a certain route.
From gaining this data the staff will be able to look and see if their is a pattern, for example does one nationality go on one route more often and eat more fish than another? Once the pattern can be seen this turns into knowledge that the staff can work from. This then turns into information, where the staff can work together and act upon there findings.
Please watch the video below, i found this on the Royal Caribbean website. It is all about their food decisions:
http://www.youtube.com/watch?v=EAr-845vlfo
This is a very good point, the talk was very informative and we were able to see the differences between data, knowledge and information and how they use this to create good statistics!
ReplyDeleteGreat article Katy! Emmaline posted a simialr article to yours and as I mentioned on her blog I find the Royal Carribean research very interesting and clever, they really did their research and used their knowledge to put their research into great effect. Thank you for putting the YouTube link about the food decision, found it useful.
ReplyDeleteThis is very good post! It is a very good way of researching on customers. It makes researching more effective for marketing and ideal for knowledge on customers.
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