Wednesday, 17 April 2013

Quantas and Emirates Partnership

Australia's competition watchdog has given final approval for a partnership between Qantas and Emirates. 

Under the alliance, the two airlines will collaborate on pricing, sales and flight scheduling. 

It will also see Qantas switch its hub for European flights from Singapore to Dubai. 

"Qantas is an Australian icon and the future of its international business is much brighter with this partnership," said Qantas chief executive Alan Joyce. 

"Customers are already responding very strongly to the joint network that Qantas and Emirates have built, and to the frequent flyer benefits that extend across it, with a significant increase in bookings." 

This is a fantastic partnership which has been created. Both Quantas and Emirates are large and very well respected airlines with millions of passengers a year. This partnership will make them as a brand stronger, they will be able to fight off competition. As the article said they will be able to fly more routes, as well as bringing together their frequent flyer benefits, which will be a very big positive for the customer. I think this is a great opportunity and i hope that these airlines work together well and bring the best out of the current situation. I think this will be a partnership to watch!

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